Brand identity, built as a system rather than a logo
Naming, logo system, Arabic and Latin typography, colour, pattern, and the guidelines that keep it consistent after we hand over.
What you get
- Naming and verbal identity
- Logo system, Arabic and Latin
- Typography, colour and pattern
- Art direction and photography
- Guidelines your team can hold to
Can you design in Arabic first, not as a translation?
Yes, and two of the identities on this site were done that way, including a fully Arabic calligraphic identity for a Muscat halwa house. An Arabic wordmark drawn after the Latin one is a copy of a shape that was never meant to join; drawn first, it sets the proportions the Latin then answers to.
