Basis
A complete brand identity for a radio and music studio: a beat on a sound, a rhythm, a voice
Brand identity for Basis, a radio and music studio: a geometric logo system, a six color palette, an Outfit type system, art direction, physical media, merchandise, print collateral, and an app surface, all built on one idea, that sound is never accidental.
Sound, rhythm, and voice, carried by one identity.
The opportunity
Sound is never accidental
Basis is a radio and music studio built on one deliberate idea: before a voice goes live or a track fills the room, a choice is being made. The name plays on that bet: a beat on a sound, a rhythm, a voice. The brief: one identity that carries the same intention as the programming, on every format the studio touches.
“Good design is as little design as possible.”
The listening surface
The identity carried into the app: photography leads, the mark stays quiet, and every screen runs on the same six colors and one typeface. The whole system is documented, so it holds without us in the room.
