Brand identity
Tropical. Made for summer days.
A juice and ice cream bar for the hours after the beach. One palm between two scripts, three colours you can taste, and stripes on everything it hands you.
Open the concept site
02 · Two scripts, one palm
Latin reads left to right. Arabic reads right to left.
Read either name and you arrive at the same palm.
03 · Three marks
A palm and two names
The palm on its own, or a name in either script. Each one has its own colour, so you can tell them apart from across the sand.
Small and simple enough to go anywhere the name would crowd.
04 · Colour
Three colours you can taste
Mandarin Coral from the orange, Lagoon Teal from the sea, Vanilla Cream from the scoop. Paper, sand and ink carry the words.
- Paper #FCF8F1
- Sand #F5E8CD
- Ink #2A2520
05 · Type
Two faces, one loud, one easy
Saira SemiCondensed · headings, in capitals, tracked open
Fresh juices
and ice cream
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Poppins · for reading
Juice pressed and ice cream churned the moment you order. From beach days to late nights.
06 · Stripes
Stripes on everything it hands you
Teal like a beach towel, coral like an awning. The palm sits in an oval where the stripes stop.
07 · In hand
One mark per cup, and stripes
A cup gets the Arabic, a cone sleeve gets the palm, an umbrella gets the Latin. One mark at a time, so each one reads from across the beach.
08 · Card and menu
From beach days to late nights
The card and the menu use both faces. The palm and the stripes do the decorating.
09 · The thinking
After the beach, people want a cold drink and a seat in the shade.Not a queue.
The insight
The position
The corner nobody owns
Chain ABottled juice, low prices
Everyday, made to order
Mall kiosk CPackaged ice cream
Cafe BMade to order, a sit-down treat
Everyday
Occasional treat
Packaged
Made to order
The purpose
Make hot days feel like holidays.
Every cup should feel like the first hour of a day off: cold, bright and in no rush.
The promise
Made for summer days
Fresh to order
- Made when you order
- Nothing waits in a fridge
- Seasonal fruit only
Real fruit, real hands
- Whole fruit, pressed fresh
- Honey and medjool dates
- Regulars known by name
Beach days to late nights
- Open 10 am to 1 am
- A short walk from the sand
- Order ahead, no queue
Fresh juices and ice cream
The family
One palm, three places to find it
Worked examples made for this study. The rival names are placeholders.
Juice Bar
Teal and cream stripes. Juice only, never ice cream.
Ice Cream
Coral and cream stripes. Ice cream only, never juice.
Beach Kiosk
The palm on cream, big enough to see from the sand.
10 · On paper
Even the paperwork is on holiday
The menu board, the fold-out, the rate card, a flyer, a press proof and the year ahead. One voice, one set of stripes.
Worked examples made for this study. Prices, dates and names are illustrative.
Fresh juice
All day- Mango and Lime$4.50Alphonso mango, lime, a pinch of salt
- Pomegranate$5.50Pressed whole, nothing added
- Orange and Mint$4.00Valencia orange, crushed mint
- Avocado and Honey$5.50Wildflower honey, whole milk
Prices in US dollars · Made fresh every day
Where to find us
- 1The Beach KioskOn the sand · 8 am to 1 am
- 2Harbour StreetBy the boats · 10 am to 1 am
- 3The BoardwalkEvening bar · 4 pm to 1 am
drinktropical.com@drinktropical
Packages
Events · Three sizesBeach Cart
Up to 80 guests- 2 hours of service
- 2 juices and 2 ice creams
- Striped cart and umbrella
Tropical Bar
Up to 200 guests- 3 hours of service
- All 4 juices, 3 ice creams
- Bar, umbrella and signage
Full Tropical
Up to 400 guests- 4 hours of service
- Full menu plus your flavour
- Two bars and a lounge corner
For officesNo. 02
Corporate Fridays
- Two hours, two servers
- Your logo on the cups
- Pause or change any week
12-month roadmap
November 2026 to October 2027
11 · The site
A site that takes the order
Menu, shop, journal and a visit page, in English and in Arabic. A concept site, built in the identity, and live.
12 · Where people meet it
In every pocket by sunset
The ad, the feed, the map, the delivery app and the chat where the order lands, all speaking the same way.
Example screens made for this study. Not live campaigns, and the counts are illustrative.
@drinktropical
Cold, striped and made for the drive.
SponsoredPromoted music
Order now
drinktropical
drinktropical Swirled by hand, gone by sunset. Open until 1 am.
drinktropical
drinktropical
Sponsored
Made for summer days
Order ahead
Tropical
4.8 (312)
Juice bar · Harbour Street
Open · Closes 1 am
Popular: Mango and Lime
Where can I get a cold juice after the beach?
Searched the web
Tropical at the Beach Kiosk is a good pick. Juices are pressed to order, like Mango and Lime, and the ice cream is slow churned. Open until 1 am.
drinktropical.com
drinktropical.com
Tropical: juices and ice cream
Made for summer days, at the Beach Kiosk.
Related
Best ice cream near the beach
What time does Tropical close?
Tropical
4.8 · 20 min · Free delivery
Most ordered
Mango and Lime
$4.50
Pomegranate
$5.50
Saffron Pistachio
$5.00
Orange Soft Serve
$4.00
View basket · 2$10.00
Tropical
Business account
Today
Order now
Stop promotions
Message
Tropical
Business account
Order for pickup4:01 pm
Mango and Lime, please4:02 pm
Ready in 10 minutes at the Beach Kiosk. See you there.4:02 pm
Message
Tropical
Summer menu: new this week
4:02 pm
Summer menu
Made for summer days. New this week.
See the menu
The Beach Kiosk · Harbour Street · The Boardwalk
Made for summer days
