Fire is not how the food is cooked. It is the room.
Âtre is French for hearth. Flame, flavour and French hospitality, in one warm room.
01 · The mark
An ember, falling into the bowl that catches it.
Two shapes on one grid. The diamond is the fire, the bowl is the hearth, and the wordmark sets flush to the ember’s line.
02 · Colour
Six colours, and only one of them is loud.
Deep Orange never appears as a tint or a border. It arrives as a whole field, three times in the whole identity, and that is what makes it read as the brand.
Premium
Ingredients
03 · The poster
Le Luxe Culinaire
Where Flavor
Ignites
04 · In the room
Gold on red leather, and nothing else on the cover.
05 · At the table
Saveurs
dans le Verre
À Votre Santé. The glass carries the same warmth the plate does.
THE FINEST OF
LAND & SEA
Grilled steaks · Flame-kissed salmon · Fresh seafood
06 · In service
At stamp size the hearth still reads.
One hearth, drawn once, and a room that smells of it before you sit down.
هوية بصرية لمطعم فرنسي يطهو على اللهب المكشوف: شعار الموقد، والنظام اللوني، والقائمة، والملصق، والزيّ.
اقرأ دراسة الحالة كاملة ↗



















