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Lyonne

FASHION · 2025BRAND IDENTITY
Pearl marble sculpted hand with crystal nails on black, the white Lyonne wordmark threading behind the fingers

Not made to stand out. Made to belong.

Model in deep red gel light with a blue light bar across the eyes and chain earrings, the white Lyonne wordmark centered

The tension

Composed until it isn’t

Lyonne is understated luxury built on restraint. A geometric wordmark whose two N letterforms merge into one diagonal, oxblood Rosewood on folders, cards and prints, hairline serif taglines. Then the photography deliberately loosens: red gel, a light bar across the eyes, motion blur, a sculpted marble hand with crystal nails. That tension between a calm system and charged imagery is the brand.

The construction

One diagonal, shared

Rosewood
#610009
Limed Ash
#6B7C6A
Seashell
#F2F1ED
Onyx
#0E0E10

The campaign, numbered

01 — 04
Red gel campaign frame: a model reclining with motion-blurred hair, face resting in an open hand
01
Red gel campaign frame: a model lying back with a hard bar of warm light across the frame
02
Oat Lyonne t-shirt with the chest wordmark, a black overshirt draped across the shoulders
NN
Raw denim jacket seen from behind, hands clasped at the back
NN
Red gel campaign frame: a model leaning into a wedge of warm light in a striped jacket
03
Red gel campaign frame shot from above: a model standing in a long shadow, seen from overhead
04
Olive overcoat worn open over a white shirt, hands holding the front edges
NN
Back of a dark Lyonne hoodie with the tonal wordmark print, hood up
NN
Hands holding a Rosewood red square folder with the serif Lyonne Fabric Style lockup, out of darkness
We sketch, erase, rework, until a piece finally feels balanced.

From the Lyonne manifesto

Rosewood and cream Lyonne business cards with the merged NN monogram, barcode and contact details, over a black and white portrait
Back of a white Lyonne varsity jacket with the red wordmark, worn by a model with a sculptural updo beside fluted glass
Black crossbody bag with a red woven Lyonne tab, worn across a black sweatshirt
White Lyonne shopping bag with the monogram and Made To Outlast Trends tagline, carried against a grey suit
Close detail of the woven Lyonne label stitched to a dark green technical jacket
Profile portrait of a model with hair drawn back, in a cream turtleneck

Made To Outlast Trends

One that celebrates individuality, restraint, and the power of subtle expression.

Every Form
Evokes Emotion

Lyonne
A model seen from behind in a denim jacket, long crimped copper hair falling down the backMade to outlast trends
Lyonne
A hand drawing up the zip of an olive technical jacket with the Lyonne wordmark at the chest
Lyonne
A figure smeared into vertical streaks by a long exposure, clamped between two studio stands
Editorial spread: a freckled model with pale blue eyeliner beside a seated denim look, the red Lyonne wordmark running across both frames

Made To Outlast Trends

هوية بصرية لليون، علامة أزياء: شعار كتابي بحرفَي N مدمجين وحرف مركّب، ونظام لوني بين خشب الورد والعقيق الأسود مع عبارات بخط سيريف رفيع، وتصوير إعلاني مشحون، ومطبوعات على الملابس، وقرطاسية، وتغليف، وكتيّب أعمال مرقّم.

اقرأ دراسة الحالة كاملة ↗

Made by

Client
Lyonne
Year
2025
Next caseبيسِسنبضة على صوت، وإيقاع، وصوتٌ واحد.Open