Indigo
An energy brand with a laboratory's discipline and sudden heat
Brand identity for Indigo, a petroleum separation technology company: a pinwheel mark and tracked wordmark in Unitea Sans, monochrome cinematic photography, a bracketed archival index system, and a palette that detonates in ultramarine and burning orange.
Separation Solution
The brief
A laboratory's discipline, a film still's drama
Indigo is a petroleum separation technology company, and the identity treats energy work like classified research. Monochrome cinematic photography puts people first, bracketed indices file every artifact, and one geometric sans does all the talking. Color is held back for exactly two moments, an electric ultramarine and a burning orange that fill entire panels instead of decorating them.
The photograph
The poster
Filed, worn, archived
The archival layer becomes physical. A tabbed folder indexed like a records office, ink studies that could hang in the lab, a technical jacket printed in metallic white. One voice at every scale, from screen to fabric.
