Luma
A sparkling hydration brand with sticker sheet energy
Packaging and brand identity for Luma, a sparkling dragon fruit hydration drink: a hand drawn wordmark with neon offset shadows, an aurora gradient label system, an orange mascot and badge set, Comfortaa and Righteous typography, and photoreal can mockups from dieline to shelf.
One cold can, one deep breath, better habits.
The brief
An everyday drink, not an extreme one
Luma is a sparkling dragon fruit hydration drink positioned for ordinary daily life, workdays, workouts, road trips and slow mornings. The identity keeps that promise: a calm cream world, an aurora gradient like a sunrise through a blur filter, a hand drawn ink wordmark with neon offset shadows, and a tiny orange mascot who gives the movers a face.
“Real fruit. Clean ingredients. A sparkling drink made for workdays, workouts, road trips and slow mornings.”
A label that does the talking
The wraparound is a complete little publication: a why panel, three mascot moments, badges, serving facts, a QR that invites you to trace the pulse. Production minded from dieline to shelf render, so the playfulness ships exactly as designed.
