VivE. Sparkling probiotic soda.
Zesty lime, fresh basil.
Plant-based: Fruit, herb, water, probiotics. Gut friendly: Live cultures in every can. Zero sugars: Sixteen calories, no sugar.
01 · The system
One can. Three fruits. Colour is the only thing that changes.
One wordmark, one silhouette per fruit, one pill of colour to name it. Nothing else on the can moves between flavours.
Ginger Pear
Juicy pear blends with warm ginger for a smooth, lively sip.
Orange Sage
Bright orange pairs with aromatic sage for a bold, refreshing finish.
Lime Basil
Zesty lime meets fresh basil for a crisp, herbaceous kick.
02 · The window
The fruit is the window.
The silhouette carries the whole identity, so it can cut a window into anything.
03 · The label
Everything on the can, and where it goes.
Change the flavour and four things follow: the fruit, the pill, the name, the ingredients.
04 · In hand
Cold, in the sun, in somebody’s hand.
The wordmark sits low, under the thumb. The fruit sits high, clear of the fingers.
05 · The campaign
06 · The posters
Three cards, three tones, the same words.
07 · Off the can
The silhouette goes where the can cannot.
One silhouette, three flavours, one can you would pick up first.
Brainy Studio · Packaging concept · 2026
